Shoe tech - Stability Web

One of the great things about working for New Balance is that I'm able to see...more, handle (and wear!) so much of their product. I can tell you that I'm consistently impressed with their attention to detail when it comes to their designs. But more importantly, I'm impressed by how they spend their money researching and developing technology that will make my (and your) life better...because how can you have a good day with sore feet??!!

I like this shot of one of their support technologies called "Stability Web". It goes in the arch of the shoe and, as you might guess from the name, give more support then your standard, run-of-the-mill sole.

Stability Web, ladies and gentlemen. Wow...that really sounded like a big commercial! By the way, this shot is already formatted for use on our site...hence the possibly odd crop. See what I mean about great design...aren't all the textures wonderful?